Some may find the title of this post a little crass or “disgusting”, however, in the spirit of Kotex’s new “U” campaign, I feel it fits perfectly. Kotex aims to “break the cycle” or re-frame the perception (or social stigma?), around tampons/pads, therefore I thought we should approach the post honestly, in terms of what the product actually delivers to the end user, i.e. your vagina.

Don’t get me wrong, I commend them for this first commercial that they put out:

I always found it weird/sad why dudes were so uncomfortable purchasing tampons/pads for their/a woman (I’m guessing that primary woman would be their queen); I liken it to be actually worse than that pre-pubescent moment of most guys lives when they are nervous buying their first box of rubbers: At that point you were likely an, understandably, self-conscience teenager, but by the age you reach when a woman might ask you to actually buy her tampons/pads, you should be mature and comfortable enough to be able to do it.

This “U” campaign is just too much for me. I simply love how it continues the current trend in North American advertising – creating bullshit product ads which focus on the fashionable aspect of your personal hygiene rather than the product attributes themselves.

This is how we sell little square pieces of paper which you use to wipe feces from your sphincter:

..

And babies, don’t forget to look cool pooping your pants:

I wonder why none of these ads have yet to use Del’s classic song as a backdrop yet?

So keep your bloody vagina’s looking fashionable ladies!

“I ain’t mad at cha”.

And dudes, if she asks you to buy tampons or pads for her, man up and go get them…